At Backbone, I lead end-to-end research across hardware, software, and marketing channels—including controllers, the website, mobile app, packaging, and retail displays. I conduct bi-weekly usability studies, quarterly playtests, and long-term dogfooding programs to inform product development. I deliver executive-level presentations, mentor junior researchers, and provide expert feedback on prototypes. As a co-inventor of Backbone Pro (patent pending), I supported research from concept to post-launch. I also produce quarterly consumer insights reports to guide strategic decisions using survey and behavioral data.